Our Story


Welcome to Pura Beauty, where skincare meets simplicity and affordability. Our journey began in the vibrant landscapes of Brazil, where our founder, Luana Lucci, discovered the transformative power of clean beauty and superfoods.

Tired of the overpriced skincare products that made achieving healthy skin feel out of reach, Luana set out to create a brand that would make skincare accessible to all. Inspired by the natural beauty and rich traditions of Brazil, we embarked on a mission to bring you a range of affordable skincare solutions that target multiple concerns with just a few essential products.

At Pura Beauty we believe that everyone deserves access to effective and affordable skincare that doesn't compromise on quality. We carefully select ethically sourced ingredients, including powerful superfoods, renowned for their nourishing and revitalizing properties. From the vibrant Amazon rainforests to the lush valleys of Brazil, our formulations harness the goodness of nature to unlock your skin's true potential.

We are committed to crafting clean, cruelty-free, and dermatologist-tested products that respect your skin and the environment. Every ingredient is thoughtfully chosen to deliver optimal results without compromising on safety or sustainability.

As you embark on your skincare journey with Pura, we invite you to join our mission to make skincare affordable for all. Embrace simplicity, embrace nature, and discover the transformative power of our products. Radiate confidence, embrace your unique beauty, and experience the joy of healthy, glowing skin.

Welcome to Pura Beauty, where simplicity meets effectiveness and beauty meets affordability.

With love and dedication,

The Pura Team